Design portfolio
Design Process
Discovery & Purpose
The project began by exploring the educator’s mission: delivering engaging, student-centered English lessons programs that adapting for the needs and a educational target of each student.
User Personas
Based on benchmark research and a client interview, the primary user personas were developed. While the language course itself targets children aged 12–18, the client indicated that the main audience for the website is the parents of potential students. Therefore, the design—including layout, search functionality, and visual elements—have to effectively address the needs and expectations of both groups.
Visual identity
The logo design reflects the target-oriented learning approach, highlighting essay writing as a key strength of the educator’s pedagogical method. At the same time, the design incorporates a focus on tradition, using a serif font in select branding and presentation elements to reinforce the educator’s core values while complementing the modern visual identity.
Product development
The final product was developed in a Wix platform with the focus on responsive design principles, ensuring layouts adapt seamlessly across desktop, tablet, and mobile devices. User journeys were mapped to ensure that potential clients have easy access to the booking section or can contact the photographer at any point during their visit.
