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Irina Kreer-Boulay

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Design portfolio
Dog letters from NYC

Product design projects

The client

A professional pet photographer living and working in NYC, with passion and love evident in every single image created. Each photograph reflects a deep connection with dogs and a genuine dedication to animal welfare. Beyond photography, an animal rights activist who collaborates closely with dog shelters, using visual storytelling to support and advocate for dogs in need.

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Tasks

Develop a consistent visual brand identity

Design an intuitive, visually engaging web portfolio

Create showcase of artistic style of pet photographer

Communicate passion for dogs and animal advocacy

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My role 

Visual Identity Designer

UI/UX Designer

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Skills applied

Project management
Brand Design

Front-End Web Development

Content Structuring & Readability

Responsive & Mobile-First Design

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Tools

Adobe Creative Cloud

Wix

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The solid foundation of your knowledge begins here.

Visit the page

The client

A passionate English language educator who brings creativity and contemporary methods to every lesson. He is a creator of unique  program that innovative, student-centered approaches to make learning engaging, practical, and inspiring.

Tasks

Develop a consistent visual brand identity

Design an informative and recognizable website that effectively presents essential information about educational services

Communicate the core values of education with a touch of modernity and innovation

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My role 

Visual Identity Designer

UI/UX Designer

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Skills applied

Project management
Brand Design

Front-End Web Development

Content Structuring & Readability

Responsive & Mobile-First Design

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Tools

Adobe Creative Cloud

Wix

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AD community 
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The case study

This case study focused on service design for museum visitors, with an emphasis on families with children, kindergarten groups, and school groups. The project explored how a digital service, in the form of a mobile app, could support the entire visitor journey—from planning and arrival to engagement during the visit—by creating age-appropriate, inclusive, and educational experiences.

The Challenge

Families visiting museums often face difficulties such as:

Finding age-appropriate activities for children

Planning visits efficiently

Keeping children engaged during and after the visit

The challenge was to design a user-friendly interface that supports parents and children with different needs, while keeping the experience intuitive and enjoyable.

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My role 

In this project, I worked as a UI/UX Designer and Service Designer, responsible for shaping the complete user experience across all stages of the museum visit. My role covered both strategic thinking and hands-on design, ensuring that digital interactions aligned with real-world services and user needs.

I led the project from initial research to final UI design, focusing on accessibility, family-centered experiences, and seamless service integration.

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Skills applied

UI/UX Design

User Research

Journey Mapping

Wireframing & Prototyping

Interaction Design

Visual Design

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Tools

Adobe Creative Cloud

Figma

Procreate

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Read about the design process

English Tutor.Pro

UI/UX

Illustrations

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